This is a personal project of mine. A brand creation for my small business. This project includes a website.
Project Background
This was a personal project that I did outside of university and work hours, where I spent a large amount of my spare time and weekends working as the business owner and designer to build the vision.
Yorrnails is a creative safe space for nail enhancement and designs. As the owner, I tasked myself to establish Yorrnails as a brand and design its website.
Understanding the Challenge
Since this is a personal project, the main challenge was that I was the Sole Product designer. I was a one-man team of production, marketing, UX and UI strategy for YorrNails. However, i feel blessed to have taken this challenge as i have learnt a lot about my abilities:
Turning an idea into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding.
Juggling many different hats. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside coordinating appointments, creating video clips for socials, and figuring out the marketing side of the business.
The Goals
- Rebranding
- Responsiveness
- Call to actions
The Focus
- Simplicity
- Animations
- Colour scheme
Design Process
Based on my research while interviewing some of my clients, I recognised the key user types that this website would solve problems for.
Problem Statement
Young uni students are frustrated with how exhausting it is to get a fresh set of nails even after scrolling on instagram for hours because they can't find a page that clearly communicates the important details about their service at a reasonable price.
Task Flows
Design & Wireframing
I drew out my wireframes as rough sketches using FigJamBoard
Prototyping
Future Updates
This project is still in its developmental and testing stage as it is an ongoing project. But the progress so far have been an experience that is teaching me a lot about being proactive and knowing when and where to focus my energy and efforts.